Paid Media Strategy
Google, Meta, and LinkedIn account architecture designed for efficient spend and qualified pipeline growth.
Keaton Day Consulting
Growth Strategy, Paid Media, Web & Analytics
Full-Service Growth Consultancy
Build a sharper growth engine across paid media, web, and analytics.
I specialize in building fresh, modern websites and then helping those sites get discovered through strategic ad campaigns that drive qualified growth.
$10M+
Media Managed
10+ Years
Hands-On Experience
Multi-Channel
Acquisition Expertise
Who I Help
Tech companies across SaaS and hardware, ecommerce brands, and service businesses.
Core Solutions
Analytics & Attribution
GA4, conversion APIs, and reporting frameworks that connect marketing actions to revenue outcomes.
Web Design & Development
Conversion-focused websites and landing pages built for speed, trust, and measurable lead quality.
Case Study Snapshot
Some results I've driven
Selected performance highlights from my recent work.
46%
ROAS Increase
28%
Revenue Growth
25%
Conversion Rate Lift
Additional published outcome: 9.5% CPA reduction while maintaining 10+ ROAS annually.
My Work
Surf and Snow Collective
I am the Director of Performance and Analytics at Surf and Snow Collective, leading growth strategy, analytics, and paid media performance.
View Surf and Snow CollectiveDelivery Framework
How I execute and scale
Step 1
Audit & Strategy
I map funnel, tracking, creative, and channel economics to isolate high-leverage opportunities.
Step 2
Build & Launch
Landing pages, analytics architecture, campaigns, and automation are deployed as one coordinated system.
Step 3
Scale & Optimize
Weekly optimization cadences improve conversion rate, media efficiency, and qualified pipeline volume.
Step 4
Executive Reporting
Leadership gets a clear scorecard tying ad spend and site performance to business outcomes.
Why Teams Choose Me
Senior-level strategy with execution depth
- Unified approach across media, website, and analytics to remove siloed decision making.
- Clear economic accountability through KPI frameworks tied to business outcomes.
- Fast implementation cycles with practical recommendations your team can operationalize.
- Flexible engagement models: audit, sprint, monthly optimization, or fractional leadership.
Operating Principle 01
No Vanity Metrics
Strategy is built around qualified pipeline, sales velocity, and margin-aware growth targets.
Operating Principle 02
Speed With Rigor
I ship fast, but decisions are still grounded in clean tracking, testing discipline, and reporting clarity.
Start a Conversation
Tell me about your growth goals
Share your current challenges, budget range, and timeline. I will follow up with an informed next-step recommendation.
Email: keaton.day.39@gmail.com
Website: https://keaton-day-consulting.vercel.app/